DEEP DIVE: Hands-On Traffic Safety Message Development
March 6, 2027 - March 9, 2027
How can we create traffic safety messages that do more than raise awareness? This interactive session explores how to develop communications that connect with specific audiences and encourage safer behaviors. Participants will work through a practical approach to identifying the right audience, messenger, channel and call to action, then apply it to a real-world traffic safety challenge.
Date, time, and room number to be posted soon.
